In an effort to acknowledge the beauty of our surroundings, the URBAN PERSPECTIVES clothing line captures the shapes and raw emotions of the urban environment through artistic interpretation. The goal is to adorn people in attire that is a representation of the very shapes and forms that surround them in their daily lives, but may appear faint due to conditioning and time constraints. We look to help people to find beauty in their surroundings, providing them with the necessary tools for respecting and appreciating the necessary balance of our cultural ecosystem. URBAN PERSPECTIVE wear does not look to set trends, but simply aims at beautifying the human canvas. Apollo Project Inc. has chosen American Apparel fabrics, a company dedicated to fair trade and the fair treatment of their workers.